Greetings Family!

More than an entrepreneur, I am an advocate for equality, and fashion is my chosen mode of expression. My desire to highlight people of color in the western wear arena began after I received poor treatment in a well-known western store. I knew that I could create a better experience, and I also saw an opportunity to reconnect people to the original essence of the Western Frontier – one filled with diverse stories, resilient spirits, and a rich cultural heritage. I take pride in fostering community and making space on the frontier of life for everyone, because inclusivity and shared experiences are at the heart of who I am.

Most importantly, I am happy that you've made it here, and I'm excited to have you as a part of Original Cowboy Club movement! Grab you a tee and let's get you #OCC official!

~Latrice Monét